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A red coated cavapoo or cockerpoo nicely groomed wearing a crown and surrounded by soap bubbles indicating grooming and bath
Welcome

Penny's Pooch Palace
Welcomes you with open paws

It’s all about your pet

There’s nothing I like more than being around animals. If you’re searching for a warm, reliable Dog Groomer that genuinely cares and will give your pet the fuss and time they deserve, look no further.  I’ll take care of your beloved pet as if they were my own — with love, kindness and endless patience. Grooming takes place in a calm one to one environment without the triggers of a busy salon 

Feel free to book in and see me to reassure yourselves that we are a good fit.

a smiling happy looking woman in a pink outfit with a kind face

ABOUT ME

Paws for Thought

I am  trained in dog first aid and CPR.

I have a level 3 diploma in advanced grooming and salon management, received under the tutelage of Groomarts Acadamy in Colney.  

I offer grooming on a one to one basis, in a calm environment without the triggers of a busy salon, I have a genuine love and care for dogs and infact all animals so it is my aim to befriend your pet as much as possible.  I am open to doggy cuddles and kisses and will endeavour to give them a relaxing, enjoyable experience even if it means building towards that little by little.

I  adore what I do and I believe it shows.

Your pet is my priorty.

For many years I worked as a Emergemcy healthcare provider in A&E this has taught me bundles of patience, understanding and how to deal with all different personalities, which I have been able apply to grooming,  Having seen a lot in my career and experiencing a lot in my own life I decided to change my path and go to my happy place :- animals.

I’ve had animals all my life.

About me
One to one grooming

One to one grooming

Your dog making friends with your groomer

Grooming is one to one with your dog, this allows for a less stressful environment creating a calmer more pleasant experience with  less of the triggers experienced in a busy salon. Focus is on trying to build a relationship with your dog so that they learn to trust and look forward to their visit because they know it’s just someone else to love them. I like to give treats if the owner allows to reinforce positive behaviour.  I also give lots of praise and fuss unless the dog does not enjoy affection.  I cater to health issues, allergies and triggers and will work with the dog to improve on their anxieties and reactions.  I let the dog have a sniff and wander around a little before their first groom to help them to settle and feel more comfortable, they have access to water, toys and toilet break areas if needed.

I have natural products as an option for more sensitive skin or just if the owner prefers it.

a dog grooming professional smiling with a bernese mountain dog crossed with a poodle that she is bathing the dog looks relax
A dog groomer with her around round a large blond alsation showing love and affection
a jack russell tan and white cuddling a ragdoll cat with blue eyes making friends
a cavapoo cuddling a ragdoll cat on the sofa
Full groom
Get in Touch
De-shedding
a friendly looki ng professional groomer holding a dog with affection and beaming with happiness

MINI GROOM

When a little fluff and puff is all you need

Mini grooms are generally suited for in between full grooms for dogs that may need a tidy or fluff and puff but are not quite in need of a full groom as yet.  This service includes a nail trim, ear cleanse , bath with a minimum of two shampoos, fluff dry and brush through, pad trim, hygiene trim and trim around the eyes followed by an optional spritz of dog cologne

Mini groom
Nail Trim

NAIL TRIM

Reducing the ouch out of their greeting 

Just in need of a nail clip we offer this as a stand alone service.  In some cases if the dog is stressed to the point of health being a concern we may say that this has not been possible and that we need to work on building trust little by little including working on your dog as an owner at home to desensitise your dog.

If your dog is reactive to the point of causing a a safety issue to the groomer or themselves a muzzle may be necessary but measures will be taken before taking this step.  
 

a jack russell tan and white on her back smiling and showing her paws and claws

PUPPY INTRODUCTIONS AND GROOMING

Building a positive experience for your puppy

From 12 weeks once fully vaccinated

It is important to introduce your puppy to the grooming process and equipment as soon as possible so that they become comfortable and form positive experiences making for a more relaxed and happy dog.  We accept puppies from 12 weeks old that are fully vaccinated. We will introduce the puppy slowly  to various sounds processes  and smells.  Even   just let them have a wander, sniff around and play if necessary to build the environment as a safe space to your puppy.  If tolerance is good we can progress to other things like nail clips, baths, drying and trims or we can take it a little at a time with each visit building your puppy’s confidence and trust taking things at their pace as needed.

Get in Touch
a white very long haired puppy on a grooming table before his bath and haircut. puppies from 12 weeks can be groomed
a puppy sitting nicely after a full groom, first full groom on a puppy relaxed and happy
a red very fluffy cockerpoo puppy sitting on a grooming table before he is groomed, very relaxed dog nice groomer
a red cockerpoo after he has had a hair cut from the professional dog groomers in Ashford surrey
Puppy Introductions

HAND STRIPPING 

Keeping coat texture and colour as it should be 

Hand stripping is a groom that is more suited to wiry course fur such as most terrier breeds, schnauzers etc  subject to coat quality and texture. Handstripping is the process of removing the dead top coat by hand instead of shaving this helps to keep coat colour vibrant and the texture as it should be as opposed to going softer and losing colour when shaved, it also fully removes the dead hair from the follicle meaning less chance of skin problems and blockages therefore making way for new healthy hair growth.Included in this groom is a nail trim, ear cleanse, bath with a minimum of two shampoos, fluff dry and brush through, pad trim, sanitary tidy, handstrip and optional spritz of dog cologne.

a dog waiting to be handstripped a lakeland terrier puppy
a dog that has had a handstrip groom by a professional groomer that loves animals she is  smiling
a lakeland terrier ppupy having a full groom involving handstripping
a dog grooming showing a dog that is wiry in coat on a table the dog is having handstripping done
Handstripping
a jack russell cuddling a ragdoll cat

BATH AND DRY

The Best for Your Pet

We offer a bath and dry service for short haired dogs that don’t require cuts and shaves, if you don’t have the time to bath at home or would just rather have it done for you then this service is for you, examples would be short haired jack russells, french bull dogs and such Included in this service is a basic surface level health check, nail trim, ear cleanse, bath  with a minimum of two shampoos, blow dry, brush and optional spritz of dog cologne.

Bath and dry

PENNY’S POOCH PALACE SERVICES

Working towards a positive grooming experience

Services and starting prices

As a professional Dog Groomer, I offer a full range of services to make sure your pet is well taken care of.  I focus on caring for your dog, giving praise, building trust, affection and encouraging a positive feeling in your dog towards the grooming experience. If there is something specific your pet needs that isn’t on my list, get in touch and I will be happy to help if I can.

*Full grooms start from £40+ for very small dogs.  Prices vary depending on coat, behaviour of the dog and what is needed.

*Mini grooms start from £25 + 

*Handstrip grooms start from £45+


*Bath & De-Shed start  from £30+  Prices vary depending on Size, coat, behaviour of the dog & what is needed.

*Puppy Introductions start from £10+

*Nail Trims start from £10+

 

*Emmi Pet sonic teeth cleaning from £10+ 

*Cat grooming from £65+

Spa treatments available at request price to be discussed.

*Small pet grooms price to be discussed.

*Pick up & drop off service available for a small radius depending on circumstances & the animals for an additional fee.

a serious looking poodle mixed dog red in colour with a nice garden background
Policies and disclaimers

POLICIES AND DISCLAIMERS

Now for the serious stuff

Pennys pooch palace will be sure to minimise safety risks and hazards to your dog and carry out the groom to the best of our ability. 

We would like to offer dog treats either provided by us or by you the owner to reinforce positive behaviour but will not do so without the owners consent.


Pennys Pooch Palace will only hold information needed relating to grooming services no information will be passed on to third parties and once no longer needed will disposed of appropriately under the data protection act.


Payment details may be kept on file for use of groom service payments, deposits or no show late cancellation fees. No details will be given to third parties and will be held securely.


Clients that arrive late to their appointments to drop off or collect their dog may incur a late fee or result in the groomer being unable to groom the dog if appointments are then too close together.


If a dog is dropped off and live fleas are discovered you may be required to take your dog home and reschedule your appointment or an additional charge of £20 will be added to the price of the groom for the cleaning of the surrounding space and additional flea shampoo that will be needed. Please note this only kills live fleas currently on the coat not eggs and doesn’t protect the dog against new fleas jumping aboard so a vet treatment that is long lasting and ongoing is recommended and also treatment of your home and vehicles once a week for 6 months to stop dormant pupae and eggs hatching and re infesting. 


We will not groom a pregnant dog.  If you are intending to breed your dog it is recommended that you book your dog for a groom before the season where mating will take place and a shorter groom can take place to carry her through the pregnancy this is because stress can endanger the puppies at early stages of the pregnancy and at later stages can put undue pressure on the mother being uncomfortable, reactive and potentially allergic to things they normally wouldn’t be.


Cost of grooms may change due to dog behaviour or coat health and type.  If a dog is particularly challenging and more time is needed then prices will change accordingly however in most cases I am willing to work with dog in smaller sessions if need be to build tolerance and trust.


It is the owners responsibility to notify the groomer before grooming commences of any health conditions and behavioural issues for the safety of the dog and the groomer.


Muzzles will be used only if deemed necessary for the dog andfor the groomer to be safe.  They do not hurt the dog and in some cases actually help to calm the dog .


An additional charge will be added to the groom for matting depending on the amount of matting that is found.  We will never shave a dog down without prior consent from the owner however if matting is discovered to an extent that would involve more than 15 minutes of de-matting as per the animal cruelty act you will be advised that a shave down is needed and consent requested to do so, as this is the kindest thing for dog.  The dog can start again with new hair growth. We can offer advice to help reduce the chances of matting re- occurring in the future. When mats occur they can restrict blood flow to the skin in that area when the Mat is released there is a chance of bruising occurring as the blood flow is restored. Matting takes time and skill to remove, damages the clipper blades more quickly and being closer to skin can cause nicks to the dog. 


Pennys Pooch Palace will not accept responsibility for injury caused by poor behaviour of the dog, sudden movements and wriggles or close shaves due to matting. We will however do everything possible to minimise these risks and apply first aid if needed.


In the event that a dog is so stressed that there is concern for the health of the dog or groomer you may be required to collect the dog with the groom incomplete. This is still chargeable however we can also put a plan in place for smaller grooms to build the dogs tolerance if needed for the future and work together if this is possible plan.


In the event of a groom being cancelled with less than 72 hours notice or failure to attend altogether without notice Penny's Pooch Palace reserves the right to charge the up to the full price of the groom with a minimum being half ,to prevent financial loss where another paying customer could have been booked in if notice had been given. A full payment up front will be required for future bookings that will be kept in the event of a no show without prior cancellation from there on.


Please ensure that your dog is fully vaccinated and up to date with flea and worming treatments. 


For complaints please contact me either by email, phone or text within 72 hrs of the groom taking place to allow me to if possible rectify the problem, if there is a concern regarding  the groom, corrections or adjustments may be possible within this time frame but not thereafter due to continued changing growth of hair, nails and ever changing environments of the dog upon leaving the salon.


Photos of your dog may be used on our website or social media.  Pennys Pooch palace will accept no responsibility for veterinary fees for sick animals unless it is proven to be the fault of Penny's Pooch Palace.


If your dog is abandoned at Pennys Pooch Palace it will be handed over to the appropriate authorities to allow for rehoming and it may then not be possible to have the dog returned to you. Please note we are not somewhere to abandon your dog. 

Full groom

Regardless of your pet’s breed, age or behaviour, each of my services can be curated to fit their specific needs.  A full groom includes a consultation to establish the specifics of what the requirements and expectations are for your dog and discuss any behaviours, medical issues and adaptations that may need to be made for the dogs comfort and support. Followed by a basic surface level health check , nail trim, ear cleanse, bath with a minimum of  two shampoos, fluff dry and brush through to remove knots and prep the coat for cutting and styling, pad trim, hygiene trim, cut and style of your choice followed by an optional spritz dog cologne. 

In the event of matting in your dogs coat minor mats maybe be possible to remove as long as it doesn’t cause unnecessary pain to your dog. 

Under the animal cruelty act this is only within 15 minutes if this takes longer or matting is excessive it’s kinder and in your dogs interest to shave the dog and start again. Please bare in mind the coat will grow back.

When mats occur they restrict the blood flow to the dogs skin in that area this can also be painful for the dog, releasing mats can cause occasional bruising as the blood is free to rush back to the area, it takes time and skill to remove matting and dulls clipper blades much faster.  There will be an additional charge for mat removal however we will never shave a dog down without prior consent and advice can be offered to reduce and prevent further matting occurring in the future. 

Kindness over cuteness is our ethos 

a very matted dog with long white fur on a grooming table
a lady groomer cuddling and comforting a white dog that is leaning into her for comfort the groomer is helping the dog
a white dog after a full groom where mats were removed. the dog looks happy and is taking a step whitening shampoo used
a red cavapoo with her new professional affordable groom with her head tilted to the side looking cute
a white dog very overgrown in coat and matted on a grooming table before the groomer removes the mats and baths and cuts him
a dog that has had mats removed from his coat the dog looks lovely after his kind loving groom

My De-shedding service gives your pet maximum care, This is one of my most popular services.  Suited to double coated shedding breeds, both short haired and long hairecd that go through coat cycles with seasons, central heating and other factors whereby the undercoat needs to come out, causing the dog to shed vigorously.  It can look scruffy and make a mess of your home.   A de-shed will help reduce this by removing and loosening the undercoat in a larger quantity within the groom.  Service includes a nail trim (where needed and possible), ear cleanse, bath with a least two shampoos to help release the shedding hair, blow dry and brush out, a pad tidy and an optional spritz of dog perfume.

De-Shedding 

a groomer cuddling an elderly nervous dog after his groom adjusted for health issues and sklin
a large bernese mountain dog having a bath and a de-shed groom looking relaxed and unfaxed, natural shamppoo used
a dog on a groomers table waiting for a full groom poodle coat tightly curled and red
a groomer smiling cheek to cheek with a short haired tan and white dog carrying out a groom bath and dry with nail trim
a groomer cuddling a large blonde dog after grooming him and de-shedding him adjustments made for dog with joint pain
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